When considering why your organisation should be sustainable there is certainly no shortage of material. Typing a few relevant keywords into your Internet search browser reveals millions of documents that might be useful in an exercise such as this. Information sources include ‘energy and waste’ scenario projects, industry foresight studies, scenario work specifically concerning big brands that have utilised sustainable attributes, as well as a wealth of academic papers, consultancy reports and journalistic articles.

But you don’t need to savvy up on any of those things to know that  that in business, we are also faced with having to do the same job with less, whether that be less money, resources, or manpower. We all must be conscious of the things we do and how our actions, products, brands and organisations look to the outside world. Customers are beginning to demand sustainability...by showing that we share their concerns we may gain their confidence and loyalty - and that's the real bottom line.